This spring as we think about refreshing our spaces and bringing in upgrades like new LED, it’s important for us to take a moment and get back to basics. Let’s review the importance of color temperature in LED lighting, especially in spaces designed for commerce.
As LED lighting becomes more prevalent in retail environments, it’s important to understand the impact of correlated color temperature (CCT) on customers. CCT is a measure of the warmth or coolness of a light source, measured in Kelvin (K), with lower temperatures indicating warmer, reddish light and higher temperatures indicating cooler, bluish light. Understanding CCT and its effects on customers can help retailers create more effective and appealing environments. Take a look at the color temperatures we offer at Solid Apollo on the chart below.
One of the most significant effects of CCT is its impact on mood and perception. Warmer, reddish light (CCT below 3000K) is often associated with comfort, relaxation, and intimacy, while cooler, bluish light (CCT above 5000K) is often associated with alertness, focus, and productivity. This means that retailers can use CCT to create specific moods and experiences in their stores.
For example, a high-end clothing retailer might use warm, reddish light to create a cozy, inviting atmosphere that encourages customers to browse and try on clothes. Conversely, a grocery store might use cooler, bluish light to create a bright, energizing environment that keeps customers alert and engaged as they shop.
CCT can also affect how customers perceive the colors of products in a store. Different CCTs can make colors appear warmer or cooler, which can impact how customers perceive the quality and desirability of those products. For example, a jewelry store might use a cool, bluish light to enhance the sparkle of silver, diamonds, and other gemstones, while a bakery might use warm, reddish light to make its products look more appetizing.
Overall, the importance of CCT in retail lighting cannot be overstated. By understanding the impact of CCT on mood, perception, and color, retailers can create more effective and appealing environments that attract and engage customers. Solid Apollo LED’s products offer a range of CCT options to help retailers achieve their desired lighting effects and create the perfect atmosphere for their stores. Take a look at our LED light strip selection, organized by CCT.
When you’re ready to invigorate your space, don’t hesitate to give us a call at 425.582.7533. We can’t wait to help you light up your way to success!
